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Advocacy and Activism (for Institutions): How to build powerful relationships for your organization

Advocacy and Activism are interrelated but are not the same. In order to build better funding for your institution, it is critically important for archives leaders to understand the differences in the techniques they should use and the messages they should share. That starts with understanding the theories behind both advocacy and activism. This session will explore strategies and tactics used by some of the best community organizers, political action committees, and issue organizations to effect change and build power. You will come away with practical and actionable insights to help you in either effort.

Instructor bio:

EveryLibrary’s founder is John Chrastka, a long-time library trustee, supporter, and advocate. Mr. Chrastka is a former partner in AssociaDirect, a Chicago-based consultancy focused on supporting associations in membership recruitment, conference, and governance activities. He is a former president and member of the Board of Trustees for the  Berwyn (IL) Public Library (2006 – 2015) and is a former president of the Reaching Across Illinois Libraries System (RAILS) multi-type library system. He is co-author of “Before the Ballot; Building Support for Library Funding.” and “Winning Elections and Influencing Politicians for Library Funding”. Prior to his work at AssociaDirect, he was Director for Membership Development at the American Library Association (ALA) and a co-founder of the Ed Tech startup ClassMap. He was named a 2014 Mover & Shaker by Library Journal and tweets @mrchrastka.

Fees: Advance / Regular 

SAA Members: $49

Employees of SAA Member Institutions: $49

Nonmembers: $49